10 Website design tendencies you will observe within 2015 – Part – II
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Removing non-essential design elements in favor of simplicity
There is an idea in design that a design is complete when all of the non-essential elements have been removed. In 2015, I believe we could be seeing more of this idea come into fruition as sites look to find ways to simply their designs by removing non-essential design elements.
The New Wave Company’s site mentioned in trend #3 above did this with opting for not having a large background image in its header.
Designers have practically eliminated many design decisions that most current websites have (i.e. background colors, lots of images, sophisticated layouts, etc.). Instead, the team opted for a clean and simple site design, and it stands out among the crowd of design-heavy, image-heavy, and color-heavy sites.
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Fix width centered site layout
Most websites over the last few years have used the “banding” or width: 100 percent design element so that things like images and sections visually stretch the full width of a browser’s viewport. Before this trend became popular, most sites were fix-width and centered in the page. You could tell where the site ended on either side.
That fix-width trend seems to be trying to come back in a more modern way. Instead of sites and their content sections going all the way to either side of the viewport, some sites are opting for a max-width to keep their content centered in the viewport.
It provides a nice focus for the site content and bucks the width: 100 percent trend with sophistication.
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Professional high quality custom photography
Stock imagery still has its place in design, but for most new websites these days, stock imagery has taken a back seat to professional photography of high quality and unique and custom to the site and purpose.
Using custom photography takes the design step a bit further than just picking stock imagery, and it makes you unique in that no one else will have those same pictures on their site.
Its about page is even more engrained (pun intended) with high quality and professional photography taken of themselves and the office space. No stock imagery of fake office spaces here!
Keep Reading 10 Website design tendencies you will observe within 2015 – Part – III will come soon.
